CAMPUS MEDIA KIT
Get Geared Up!
Campus Media Kit (download all files)
America's Greenest Campus is the first nationwide green initiative to fully engage college students across America! Using social networking, education and customized energy reduction recommendations, America's Greenest Campus makes saving energy fun, easy and very competitive!
This Campus Media Kit contains a fact sheet, press release about the competition on your school's campus, and engaging social networking tools to help each college promote America's Greenest Campus to students and increase its chances to win!
What is America's Greenest Campus?
America's Greenest Campus (AGC) is the first nationwide contest among colleges to reduce the carbon footprints of their students, faculty, alumni and staff. Using advanced carbon tracking and reduction software from Climate Culture, America's Greenest Campus tracks the participation and carbon reductions from campuses across the country.
How Do I Get Involved?
Do you have an .edu email address? Then you can register to help reduce your school's collective carbon footprint! By signing up at AmericasGreenestCampus.com, you can start helping your school reach the top of the LeaderBoard, the list of participating colleges, and beat the competition in gaining the most members and highest carbon reduction per participant. The contest ends on October 5th, so sign up now at http://americasgreenestcampus.com
On-Campus Organization
Each college has appointed an official campus organizer, a student responsible for managing campus involvement and promoting reduction activities among participants. Campus organizers are encouraged to engage their communities through a number of tactics, including booths and events on campus, email campaigns, Facebook and MySpace notices. If you're interested in becoming your school's campus organizer, contact Adam at or visit http://americasgreenestcampus.com for more information.
Sign Up Your Campus
Campus organizers will be in charge of promoting participation in America's Greenest Campus. The first step is to create a campus network on the Climate Culture Web site, which is similar to social networks like Facebook. Each participating school has a network on Climate Culture so that students, faculty members and alumni can communicate energy efficiency ideas, measure their individual performance against peers, and encourage each other to make additional energy reduction commitments.
Social Media Tools
One of the many ways to stay updated on the latest contest updates and promote AGC on your campus is through social media. AGC has a presence in many places, so as often as you can link, message, re-tweet and email AGC messages, the more people will join to help your campus win!
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Become a fan of America's Greenest Campus. We won't message you too much, but we'll let you know about important news and updates. -
Friend us on MySpace to stay connected to upcoming events and contest news. -
Follow Us and we'll follow you back! We'll tweet our contest news, latest stats from the LeaderBoard and other interesting updates about AGC. -
See videos from green campus events and the latest submissions in the SmartPower's Energy Smart Ad Challenge.
The Prizes
At the end of the contest, America's Greenest Campus will award the winning schools with $20,000 in total cash prizes. Campus sponsors will receive the prizes and determine how the money will be used towards sustainability measures on campus.
- $5,000 prize to the school with the most participants
- $5,000 prize to the school with the most carbon reductions per participant
- $10,000 prize to the winner of the SmartPower Energy Smart Ad Challenge
SmartPower Energy Smart Ad Challenge
America's Greenest Campus has partnered with SmartPower to present an additional video ad challenge for the best 30-second commercial that encourages consumers to be more energy efficient. Contestants have until October 5th to submit entries focused on the theme "Energy Smart," competing for a cash prize and the chance to be featured on national TV. The SmartPower Energy Smart Ad Challenge is a unique and creative opportunity to educate America on how to save energy and money! View and enter submissions at http://americasgreenestcampus.com/videos
What is Climate Culture?
In a nutshell, Climate Culture is a start-up company based in New York City that has built a social network and virtual carbon calculator to help individuals reduce their energy use and impact on climate change. Climate Culture's technology is the first to calculate a user's carbon footprint and provide accurate, personalized advice to help reduce energy consumption and cost. Based on a point system, Climate Culture's online community allows users to interact and manage their "green" status and progress based on pledges toward a greener lifestyle. More information at http://climateculture.com.
What is SmartPower?
SmartPower is a national, nonprofit marketing organization committed to promoting clean energy and energy efficiency. SmartPower works with stakeholders, utility companies, state agencies and clean energy funds to build the clean energy marketplace by helping the American public become smarter about their energy use. SmartPower has become known as the nationwide "Got Milk" organization on clean energy.
Partners
America's Greenest Campus partners include Climate Culture , SmartPower , Sierra Student Coalition , National Association of Environmental Law Societies and U.S. Department of Energy.
For Campus Newspapers or Radio
Amy Neal or Gavin Skillman
LaunchSquad
212-564-3665 or 415-625-8555
For Campus Organizer Help
Adam Sandler
Climate Culture
646-478-8509